The Marketing of Bottled Water
Bottled water is the largest commercial beverage category by volume in the United States surpassing carbonated soft drinks, juice, milk, coffee, and beer.
Bottled-water consumption in the United States has reached 45 gallons per capita annually, while carbonated soft drinks has slipped to 38.5 gallons.
Bottled-water consumption in the United States has reached 45 gallons per capita annually, while carbonated soft drinks has slipped to 38.5 gallons.
