Marketing Business Enterprise

     The Marketing Business Enterprise class will focus on the fundamental concepts and skills necessary for success in careers in marketing, management, finance, hospitality, and entrepreneurship.
     The course content will include a study of career success skills, marketing concepts, social responsibility, business ethics, economics, competition, consumer behavior, product branding, pricing strategies, promotional activities, product distribution, and entrepreneurship. 

Related Links:

> Enron: A Faillure in Business Ethics
> PBL: What Can Be Marketed?
> Creating a New Brand Character  ​
> The Marketing of Bottled Water
> The Cost of Bottled Water 
> Lesson Plans Fall Semester
> Lesson Plans Spring Semester

View the commercial and consider the marketing strategy used by Apple.