Sports & Entertainment Marketing
The business of entertainment, including movies, concerts, theme parks, and sporting events have a tremendous impact on our economy and provide many career opportunities. These activities are global in their reach and impact.
Sports marketing is a growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.
This class will provide students with an over-view of the sports and entertainment field from a business and marketing perspective.
View the commercial below and consider the use of sports tied with an emotional connection to market products offered by Proctor and Gamble.
> Celebrity Report Project
> Sports Movie Proposal Project
> Theme Park Project
> Theme Park Project Examples
> Lesson Plans Fall Semester
> Lesson Plans Spring Semester
View the ESPN commercial below and consider the economic impact of the recent FIFA World Cup in Brazil.
It has been estimated at 3.7 million people traveled throughout Brazil injecting $3.03 billion into the economy.