The Cost of Bottled Water

Driving Question: What is the real difference between the various brands of bottled water?

Students will work in teams of 2 to 3 students. 

Students will select a brand of bottled water from those provided. 

Slide 1: Title Slide: Name of This Class, Class Period, Team Members, Date, and Photo of the Bottle of Water.  5 points  

Slide 2: An Ad for the Bottle of Water (a print ad or a link to a video ad), the Marketing Slogan, and the Celebrity Endorser. 15 points 

Slide 3: A Photo of the Bottle of Water. You will use bullet points to discuss the uniqueness of the bottle’s design. 20 points

Slide 4: The Source of the Water. Use a Photo to Illustrate the Source.  20 points

Slide 5: Photo of the Bottle of Water, the Retail Price, and the Pricing Strategy Being Used.  20 points 

Slide 6: Photo of the Bottle of Water, the Cost of the Water per Ounce, and the Cost of the Water per Gallon. 20 points

Slide 7: Answer to the Question:  Which costs more, gas for your car or a bottle of water?

Handout and Rubric Here

Brands of Bottled Water

Student Examples/Artifacts

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