Creating a New Brand Character
Step 1: Form your team of 2 students.
Step 2: Select a business that does NOT currently use a Brand Character as part of its promotional strategy.
Step 3: Research the business and decide on a Brand Character that appeals to the target market of the business selected.
Step 4: Create a visual representation of the Brand Character. You may use any available medium to create your Brand Character.
Option 1: Conduct a Google image search for the character of your choice. Click on search tools and select black white to refine your search. Print the character you selected and customize with colored pencils/markers.
Option 2: You may draw the character of your choice by hand and add color as appropriate for your Brand Character.
Option 3: You may use Play-Doh modeling compound to create your brand character.
Step 5: Review the rubric and be prepared to discuss each element of the rubric during your presentation
Step 6: Present and discuss the Brand Character you created.
Step 2: Select a business that does NOT currently use a Brand Character as part of its promotional strategy.
Step 3: Research the business and decide on a Brand Character that appeals to the target market of the business selected.
Step 4: Create a visual representation of the Brand Character. You may use any available medium to create your Brand Character.
Option 1: Conduct a Google image search for the character of your choice. Click on search tools and select black white to refine your search. Print the character you selected and customize with colored pencils/markers.
Option 2: You may draw the character of your choice by hand and add color as appropriate for your Brand Character.
Option 3: You may use Play-Doh modeling compound to create your brand character.
Step 5: Review the rubric and be prepared to discuss each element of the rubric during your presentation
Step 6: Present and discuss the Brand Character you created.